It all started in the heart of the Auvergne
Paul Prédault opened his traditional charcuterie in Chamalières, a small town in Puy-de-Dôme. Ten years later, in 1938, Paul moved his shop to Paris, where he took over a salting factory in Levallois-Perret, Hauts-de-Seine.
A ham revolution!
The creative Mr Prédault invented the first Parisian cooked ham recipe using his own mould, which he sliced and sold over the counter. He was also a visionary, offering his products to supermarkets, a booming industry at the time.
A family story
The family passion for charcuterie was passed on from father to son, with Jean and Alain Prédault joining the 11-person company.
Moving to Gonesse
The company moved to new, larger production sites in Gonesse (Val d'Oise), north of Paris.
Launch of Le Mousson
Alain Prédault, the director of our family business, launched "Le Mousson” in 1978, a smooth, creamy duck mousse that would become France's number 1 duck mousse ten years later!
Launch of Le Foué
The company launched Le Foué, a ham stewed in its own juices, whose name and shape are inspired by "fouées", small round loaves. A big hit! Le Foué won an award at the SIAL trade fair the same year, as well as an LSA new products award in 1983.
Paul Prédault
leads the way!
leads the way!
Paul Prédault became the first brand in its sector to invest in TV advertising for a product sliced and sold over the counter: Le Foué from 1983, and Le Mousson from 1988. Our slogans left a lasting impression: "No other ham makes you feel this way", "You can’t invest taste", "True charcuterie ham" for Le Foué, and "The taste that changes everything" for Le Mousson.
A booming company
To support the company's growth, new production sites were built in Goussainville, just a few kilometres from Gonesse. Paul Prédault also began exporting to Belgium the same year, two years after founding a sales subsidiary in Germany.
Paul Prédault joins a French agricultural cooperative
The brand Paul Prédault joined the French agricultural cooperative Cooperl, strengthening its control over the supply chain.
"The market spirit”
Paul Prédault adopted a new identity and slogan, celebrating the traditional charcuterie in the market spirit of its beginnings.
Paul Prédault back on screens!
Paul Prédault is back on French TVs and launches its multilingual Internet website.
New store operations in France
After the in-store operations "The French people's favourite villages" (2022) and "In the heart of the market" (2023), Paul Prédault carried out in june 2024 the promotion "Markets in gold" as a nod to the sporting event of the year.
